As an entrepreneur whenever you craft a press release or submit a news item to a media outlet you have one goal in mind—to get the most exposure in that media outlet as possible. What your goal really should be is to get any exposure in...
Tell Me a Story...And Get Media Coverage
If you want to get media coverage, there's only one way to get it: a press release. Media professionals expect and require it to get their attention. But, before you can create your release, you need something far more fundamental.
A story...
Pinterest Does The Rest
I joined Pinterest in 2010. When I first started, I filled my boards with what I thought was my style.
We’re all eager to tell other people who we are.
Not long after...
How To Newsjack A Current Trend To Spotlight Your Business
At some point, we’ve all sent out that finely crafted press release with high hopes of some news outlet somewhere picking it up and running a story. We wait and then one day come to the conclusion that it is not going to happen. The business...
7 Ways to Use Pinterest to Promote Your Business
By now I’m sure you’ve heard of Pinterest, one of the fastest growing social networking sites on the web. Pinterest is a virtual bulletin board that lets you categorize...
You’ve Written A Press Release, Now What?
When I was a reporter I’d get dozens of press releases a day. I still remember the first time I got a really annoying press release. It stood out on my desk among the other faxes that were printed on that dull and curling fax machine paper...