If you want to get media coverage, there's only one way to get it: a press release. Media professionals expect and require it to get their attention. But, before you can create your release, you need something far more fundamental.
A story...
Socially Sound with Shama launches in Dallas-Ft Worth
The idea of profiling companies who are "doing well by doing good" made a ton of sense to Shama Kabani, the CEO of The Marketing Zen Group, a full service online marketing company, and...